Overview
The CallRail integration empowers local service businesses to measure the true impact of their Streaming TV campaigns by tracking phone calls as conversions. When viewers call after seeing your ads, Vibe automatically attributes those calls using IP-based matching, giving you complete visibility into which campaigns drive the most valuable phone leads for your business.
- Automatically track inbound calls and texts as CTV conversions
- Attribute calls to campaigns using IP-based matching technology
- Monitor call volume and cost per call directly in Vibe reporting
- Perfect for local services businesses that rely on phone inquiries
- Seamlessly integrate with CallRail's Website Pool tracking numbers
How to use
- Create a Website Pool in CallRail to capture visitor IP addresses with dynamic tracking numbers
- Configure a webhook in CallRail pointing to Vibe using your advertiser ID from Web Pixel settings
- Enable "Include IP Address" in the webhook's advanced settings to allow attribution
- Vibe automatically matches caller IPs to ad exposures and attributes calls as conversions
- View Calls and Cost per Call metrics in your campaign reporting dashboard
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