Overview
Fospha is a marketing measurement platform using daily Media Mix Modelling to give eCommerce brands a complete view of paid media performance down to the ad level. By connecting Vibe data to Fospha's pipeline, brands can measure the true contribution of CTV alongside every other paid channel, and plan for future investment using our incremental forecasting technology.
How to use
Getting started with Fospha takes just a few minutes. In your Vibe Clear Platform account, navigate to Developer Tool > API Keys and generate an API key. Share this with the Fospha onboarding team, who will connect your Vibe data directly into the Fospha pipeline. Once live, your CTV spend and impression data syncs daily — no code or tagging required. You'll see Vibe's contribution to revenue and ROAS alongside all your other paid channels in your Fospha dashboard, updated every day.
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