Overview
Northbeam and Vibe.co bring together cutting-edge CTV media and advanced attribution. With Northbeam’s Clicks + Deterministic Views (CDV),companies can now attribute CTV impressions directly to revenue. This offers a deeper and more accurate understanding of performance across the funnel.
- Attribute Vibe.co CTV impressions using Clicks + Deterministic Views
- Unlock multi-touch attribution beyond clicks
- Validate CTV performance with first-party pixel data
- Connect awareness to conversions across touchpoints
- Optimize CTV spend with revenue-backed insights
How to use
Within Vibe:
- Get your API key: Generate and copy your Vibe API key from Settings > API Access.
- Ensure you track purchases with their order ID.
Within Northbeam:
- In Northbeam, go to Settings > Connections, find Vibe, paste the API key, and save.
- This connection enables MMM (Marketing Mix Modeling) since it only requires spend data.
- In Settings > Model settings within Northbeam, check Vibe under Clicks + Deterministic Views.
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