Primer

Connect Vibe to Primer to bring B2B audience targeting, campaign intelligence, and measurement together in one platform.

Audience Targeting: Build precise audiences using company attributes, buyer roles, CRM data, and website engagement. Sync those audiences to Vibe to reach decision-makers on streaming TV, with automatic updates as your targeting changes.

Campaign Intelligence and Measurement: Bring Vibe campaign and creative performance data into Primer alongside LinkedIn, Google, Meta, and other advertising channels. Understand which campaigns are reaching your ideal customers, driving qualified website engagement, generating pipeline, and contributing to revenue.

Primer connects your advertising data with your CRM and website activity, giving you a unified view of what's working across channels and where to optimize your spend.

1. Connect Vibe: Connect your Vibe advertiser account in Primer to enable audience activation, campaign reporting, and performance measurement.

2. Build and Sync Audiences: Create B2B audiences using company attributes, buyer roles, CRM data, or website activity. Sync them to Vibe for CTV targeting, with automatic updates as audiences change.

3. Activate on CTV: Use Primer audiences in Vibe campaigns to include or exclude specific buyers and companies.

4. Unify Campaign Intelligence: Primer brings Vibe campaign and creative performance data together with LinkedIn, Google, Meta, and other channels for unified reporting.

5. Measure Business Outcomes: Connect your CRM and website data to understand which campaigns drive qualified visitors, leads, opportunities, and revenue.

6. Optimize Performance: Identify your best-performing audiences, campaigns, and creatives, uncover targeting gaps, and make smarter cross-channel budget decisions.