Product updates
Easily upload your customer email list with Vibe.co
2 min read
Easily upload your customer email list with Vibe.co
Introducing: a new way to activate your first-party data with Vibe.co.
Our Email Targeting now allows customer list uploads, no integration required. This new way of uploading emails gives you full control over your audience targeting across every campaign goal, from Awareness to App Promotion.
Upload, Match, Activate
The Manual Upload mode will let you use your existing customer data—including name, phone, email, and postal address—to build custom audiences in just a few clicks. Drag and drop your CSV file using our provided template and we’ll handle the rest.
You can also combine CRM and manual uploads in a single campaign. That means you can mix Klaviyo audiences (if integrated) with your own email lists, all within the same workflow.
High Match Rates That Drive Performance
This isn’t just a new upload method, it’s a high-performance tool.
Recent client results:
- 52% match rate on a B2B email list
- 75% match rate for a DTC brand using US-based consumer data
Whether you're retargeting existing customers or building lookalikes, high match rates mean stronger reach, better spend efficiency, and faster results.
Built for Flexibility
You’ll find the new Email Targeting feature in two places:
- Settings → Audience & Measurement → Custom Audiences
- Within the campaign creation flow → Audience selection
Each upload becomes a reusable audience segment, clearly labeled and organized by source: Klaviyo, manual upload, or both. You can also delete any audience that hasn’t been used in a published campaign.
A Smarter Way to Use Your Data
Email Targeting will help you:
- Retarget customers who haven't converted
- Exclude audiences from specific campaign types
- Reach high-value segments from CRMs we don’t yet integrate with
- Run B2B or geo-based targeting with minimal lift
And unlike dynamic CRM audiences, email uploads are static, so you know exactly who you're targeting for better campaign planning control.
Available Now
Email Targeting is now live for all Vibe.co customers!
Whether you're launching your first campaign or scaling spend across multiple audiences, this feature makes it easier to reach exactly who you want—no waiting, no workarounds.
Ready to activate your data? Head to your dashboard to get started.
