Northbeam x Vibe.co: Measuring incremental return at scale

Northbeam, the gold standard in marketing attribution, partnered with Vibe.co to solve one of CTV’s biggest challenges: measurement.

“For a long time, the challenge with CTV was measurement,” says Bryan Baumgardner, Senior Director of Growth at Northbeam. “But now, thanks to this partnership, that’s no longer an issue — it’s actually a strength.”

With Vibe.co’s high-quality, transparent data, Northbeam can deliver accurate multi-touch attribution (MTA) for CTV campaigns. This collaboration also lays the groundwork for combining Marketing Mix Modeling (MMM) with MTA — a first for connected TV.

Now, marketers can measure, optimize, and connect CTV impressions directly to revenue, gaining daily insights that fuel smarter growth.

Learn more about this partnership here.