Product update

Vibe.co x Twilio Segment: Bring CRM data to CTV

In today's marketing landscape, delivering personalized experiences is crucial.

This is why Vibe.co now integrates with Twilio Segment, enabling advertisers to launch hyper targeted campaigns by reaching their CRM audiences directly from Vibe.co.

Here's how it works

Sync CRM Audiences: Import your customer segments from Twilio Segment into Vibe.co, allowing for targeted campaign activation.
Real-Time Optimization: Utilize up-to-date customer data to refine and optimize your campaigns on the fly.
Enhanced Attribution: Gain deeper insights into how your streaming TV campaigns impact customer behavior and conversions.

To leverage this integration:

Connect Twilio Segment to Vibe.co: Navigate to the Integrations section in your Vibe.co dashboard and link your Twilio Segment account.
Import Customer Segments: Once connected, import your desired customer segments into Vibe.co for targeted campaign activation.
Activate Campaigns: Use these segments to launch and optimize your streaming TV campaigns with precision.

“I’m thrilled to see the release of the out-of-the-box integration between Twilio Segment and Vibe.co - which is set to be a game changer for brands looking to deliver truly personalized experiences. This new integration makes it easy to sync rich, real-time customer profiles from Twilio Segment directly into Vibe.co so marketers can activate, optimize, and measure highly targeted CTV campaigns.,” says Tim Koeth, Director, Technology Partnerships, Twilio Segment

This partnership marks a significant step in our mission to provide marketers with the tools they need to create impactful, data-driven campaigns on CTV.

Connect your data with Vibe.co and Twilio Segment today!

Oct 22, 2025